In Guatemala, chicken is more than just an ingredient — it embodies the heart of every celebration, especially Mother’s Day. This special occasion brings families together to cook for the remarkable mothers who fill our lives with love.

The country’s most cherished chicken brand embraced this spirit, celebrating Mother’s Day from the heart, quite literally. When you observe closely, a chicken takes the shape of a heart. Inspired by this concept, the brand crafted ads featuring the most beloved recipes prepared on this day, honoring the profound love that graces our tables.