Garifuna Flavour
2024
Client
Sabor Garifuna

The Challenge
Sabor Garífuna is more than a brand—it’s a celebration of Garífuna culture through flavor, rhythm, and joy. The name captures the richness of tradition, community, and cuisine from the Afro-Indigenous peoples of Central America’s Caribbean coast. With bold, rounded typography and vibrant colors, the identity radiates warmth, authenticity, and connection.
A key detail is the letter “R” shaped as a smile, a tribute to the ever-present joy of Garífuna people. This subtle design element reflects their lively spirit, hospitality, and love for music and dance. It’s a visual expression of what defines the culture: where there is Garífuna flavor, there is always a smile.